Journal

Field notes from the build side of marketing.

Plain-spoken writing on WordPress and flat-file builds, migrations, accessibility, security and how AI search actually reads a website. For the agencies and marketing teams who have to ship.

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9 min read

The website migration SEO checklist: before, launch day, and the 90 days after

A working SEO website migration checklist in three phases: what to capture before the build, what to verify in the first hours after launch, and what to watch for 90 days. With a redirect map template.

Nicholas Murray Studio note
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More from the journal

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  1. Migrations

    How to migrate a website without losing your rankings

    Most migrations lose traffic for a few weeks. Some never get it back. The difference is a redirect map, a content freeze and a 90-day watch, not luck. Here is the checklist we run, with Google’s own numbers.     7 min read