Journal

Field notes from the build side of marketing.

Plain-spoken writing on WordPress and flat-file builds, migrations, accessibility, security and how AI search actually reads a website. For the agencies and marketing teams who have to ship.

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3 min read

What to ask a white-label developer before the first project

Twelve questions agency owners and account leads should ask a white-label web developer before handing them a client, from capacity and confidentiality to code ownership and what happens when they are sick.

Nicholas Murray Studio note
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More from the journal

01 articles
  1. AI & Search

    Your Website Now Talks to AI — Not Just Google

    If you’ve searched for anything lately, a lawyer, a restaurant, a plumber, there’s a good chance you didn’t scroll through ten blue links to find it. You asked ChatGPT. Or Perplexity. Or you got a full answer right at the top of Google before you even clicked anything. That’s not a fad. It’s a permanent shift in how people find businesses, and it changes the rules…     4 min read